The current financial landscape is ripe in terms of the wide range of products and services offered to individual investors. There are a plethora of investment products and vehicles currently available across the risk-return spectrum that can meet the varied needs of an individual.
As a result, sophisticated high-net worth individuals (HNIs) are eschewing cookie cutter solutions in favour of customised solutions that can add ‘alpha’ to their portfolio. This search for customised solutions and alpha has led several HNIs towards portfolio management services (PMS). Discretionary PMSs are those where the portfolio managers can exercise discretion with respect to managing the clients’ funds. In the case of non-discretionary PMS, the portfolio manager requires prior client consent.
PMS – Fast gaining currency
Over the last decade, the PMS assets under management (AUM) have witnessed exponential growth (as shown in the chart).
High – since the trade activity takes place in the client’s account. This information is received real-
time
High – monthly factsheet contains all the necessary information regarding the trade activity during the
month. However, this is received at the end of the month
Flexibility
Relatively high – the investment philosophy serves as a guide while the portfolio manager has the
flexibility to invest or even maintain a 100% cash position
Relatively less – equity fund managers have to deploy a minimum of 65% of the scheme corpus
Account status
Each investor’s account is maintained independently and separately
Pooled account
Size of investment
Minimum amount of INR 50 lakh
Can start with an investment as small as INR 500
Fees
Combination of fixed management fees and profit sharing over a threshold rate. The normal range of the
fixed management fees is 2-2.5%
Fixed and minimal
Taxation
Capital gains/loss to be taxed every time a stock is sold
Pass through status
PMS is an excellent product for the discerning investor who wants to generate alpha by investing in focused portfolios. However, it is best suited for those HNI investors who have the ability and willingness to better understand the nuances of equity investments and an inclination to be more involved in their investment portfolio.